Atelier Service · Campaigns

Campaigns that compound, not just launch.

Most contractor ad campaigns peak in week 2, then leak. We build the opposite — sharp offers, fresh creative, and a monthly refresh rhythm that turns paid traffic into a pipeline that gets stronger month after month.

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Editorial still life — printed ad proofs and contact sheet, color swatch strip, x-acto knife, masking tape, ink marker, steel ruler, and a single coral marker cap on a warm cream surface
The problem

Most campaigns peak, then plateau.

~60% of paid social ad creative starts losing efficiency by week 3 The launch window is the easy part. What kills most contractor campaigns is what doesn't happen after week 2 — no new offer, no fresh creative, no rhythm to keep the funnel alive.

There are typically three failure modes — offer (the hook isn't sharp enough to lower the barrier), creative (the same three ads run for six months), and rhythm (no cycle of refresh, test, kill, replace). Each card below maps to one of them.

What we build

Three engines under one hood.

Tag icon representing the offer architecture capability 01 — Offer

A hook sharp enough to book the call.

Most contractor ads pitch the service. We pitch a sharp, specific offer — the thing that makes a cold visitor pick up the phone today, not next quarter. Built around your margins, your capacity, and the season you're in.

  • Single anchor offer per season
  • Offer math that protects your margin
  • Deadline + scarcity wired into the funnel

Industry benchmark

Campaigns with a sharp single-offer outperform multi-offer campaigns by ~30% on CPL.

Creative grid icon representing the creative architecture capability 02 — Creative

Ads that earn the scroll-stop.

Static, motion, UGC-style, before/after, founder-direct. We build a creative grid for every campaign — multiple angles tested in parallel — so the funnel isn't carrying one ad on its back. Winners scale, losers get replaced before they leak.

  • Static + motion + UGC-style creative
  • 3–5 angles per campaign, tested in parallel
  • Brand-aligned, not generic stock

Industry benchmark

Refreshing creative every 14 days lifts CTR by ~20% on average.

Cycle icon representing the campaign rhythm capability 03 — Rhythm

A cadence that compounds.

Cold layer, warm layer, retargeting layer — staged so each campaign feeds the next. Monthly refresh built in: new offer, new creative, fresh data, sharper targeting. The pipeline doesn't sit, it cycles.

  • Cold → warm → retargeting layered funnel
  • Monthly refresh — offer, creative, audience
  • Weekly read-out, monthly direction-set

Industry benchmark

Pipeline-style campaigns (cold → warm → retargeting) outperform single-stage by ~40%.

How it runs

The monthly cycle.

Campaigns are not one-shot. They run on a clock. Every month: new offer, new creative, fresh data, sharper targeting. Here's what that looks like in practice.

Week 1

Plan

Offer locked for the month. Targeting refined from last cycle's data. Creative angles briefed. Budget split across cold, warm, and retargeting layers. The month's bet is on paper before any ad goes live.

Week 2

Build

New creative shipped — static, motion, UGC-style. Ad copy written. Tracking checked. Campaigns staged across Meta, Google, Local Service Ads, Nextdoor — wherever the funnel earns its place.

Weeks 3–4

Run

Live monitoring. Bad ads killed inside 72 hours. Winners scaled. Daily check-ins, weekly reports. You see what's working and what isn't, with the receipts.

End of month

Refine

Read-out call. What compounded, what didn't, what's next. Next month's offer + creative direction set. The pipeline never goes dark — the next cycle starts the day this one closes.

FAQ

The real questions.

What's the minimum ad budget that makes this worth running?
For most contractor markets, $2,000/month in ad spend is the floor where a multi-stage campaign meaningfully outperforms a single boosted post. Below that we'll tell you so — and recommend SEO + organic for now.
Which platforms do you actually run?
Meta (Facebook + Instagram), Google Search + Performance Max, Local Service Ads, Nextdoor, and YouTube where it earns its place. We pick the channel that fits your offer and market — not all six on every account.
How often does the creative actually get refreshed?
New creative every month minimum. On accounts with higher spend, every 2–3 weeks. The exact cadence is in your monthly plan — and it's not optional, because creative fatigue is what kills most contractor campaigns.
Who owns the ad accounts and creative?
You do — every account, every asset, from day one. Meta Business Manager, Google Ads, creative files, audiences. If we ever part ways, you walk with everything. Standard across every GGM service.
How fast will I see results?
First booked calls usually inside 14 days. Real campaign signal — what's converting, what's leaking — by end of month 1. Compounding starts month 2 once the rhythm has a cycle of data to refine against.
What happens if a campaign just isn't working?
We kill it. Bad ads get pulled inside 72 hours, bad offers get rewritten, bad targeting gets scrapped. The point of the monthly cycle is that nothing limps along for a quarter — every end-of-month read-out is a chance to reset.
Want one?

Free 30-minute campaign audit.

Send us your current ad accounts. In 30 minutes we'll show you the gaps — offer, creative, rhythm — and where the spend is leaking. No obligation, no pitch deck. You walk away with a written punch list whether you hire us or not.

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