Editorial still life — open laptop showing a wireframe mockup, leather sketchpad with hand-drawn page layouts, design swatches, mechanical pencil, printed wireframe with a coral post-it marker, ceramic coffee cup
Service · Website builds

Sites that convert instead of just exist.

Your site is the closing engine for every ad dollar and SEO click. We build it like one — fast, schema-rich, conversion-architected, and shipped in a week.

The problem

Most contractor sites are leaking.

~53% of mobile visitors abandon a site that takes longer than 3 seconds to load On a typical contractor site we audit, that's where most of the ad spend goes — into pages that don't paint fast enough to keep the visitor's attention long enough to read the headline.

There are typically three failure modes — speed (the page never lands), conversion path (the visitor can't find the next step), and trust (the site looks generic enough that no one clicks with their wallet open). Each card below maps to one of them.

What we build

Three engines under one hood.

Stopwatch icon representing the speed capability 01 — Speed

Page-paint in under 1.5s, mobile.

Custom-coded lightweight pages, served from a CDN. Lighthouse 90+, Core Web Vitals passing, zero plugin bloat. Slow sites get punished by Google's ranking algo and abandoned by humans — fast sites compound on both axes.

  • Custom HTML / Astro / Next
  • CDN-hosted (Netlify / Vercel / Cloudflare)
  • No WordPress page-builder bloat

Industry benchmark

~53% of mobile visitors abandon a site that takes >3s to load.

Funnel icon representing conversion architecture 02 — Conversion architecture

Every page has one job.

Most contractor sites bury the phone number, ramble the headline, and hide the form three scrolls deep. We build the opposite: a single clear CTA per page, sticky call buttons on mobile, lead capture wired to your CRM or inbox in real time.

  • Single primary CTA per page
  • Sticky mobile call / SMS buttons
  • Lead capture → CRM / inbox in real time

Industry benchmark

Sites with a single primary CTA convert ~10% better than multi-CTA pages.

Seal / medallion icon representing trust scaffolding 03 — Trust scaffolding

The signals that close $50K customers.

Reviews, certifications, schema markup, real-work photography. We place trust signals along the F-pattern reading path so the visitor's confidence builds before they reach the phone number — not after.

  • Reviews auto-pulled from GBP
  • Schema markup (LocalBusiness, FAQ, Service)
  • Real-work photography (no stock)

Industry benchmark

Pages with FAQPage schema earn ~22% more clicks in search.

How it ships

From audit to launch in 7 days.

Most agencies quote 6–8 weeks. We don't. The 3-in-1 system works because the website ships fast and the campaigns and SEO compound from there. Here's what each day looks like.

Day 1

Audit

Full diagnostic — Lighthouse scores, conversion path mapping, SEO baseline, brand inventory. Written audit delivered EOD. Scope and decisions agreed before any code gets written.

Days 2–3

Architecture

IA mapped. Wireframes shipped. Copy drafted. Every page's structure and content gets resolved here so build becomes mechanical, not exploratory.

Days 4–6

Build

Custom-coded pages, schema, lead capture, mobile QA, CRM / calendar / form integrations. You see staging links daily.

Day 7

Launch & optimize

DNS cut. Tracking installed. Launch QA. First-week monitoring kicks in — we watch the numbers for 7 days post-launch and tune anything underperforming.

FAQ

The real questions.

Can I take the site with me if we ever part ways?
Yes. You own everything from day one — domain, code, hosting account, CMS access. Standard across every GGM service.
What if I already have a website? Do we start over?
Often we optimize what's there. Sometimes a rebuild is the right call. The Day 1 audit tells us which path applies, with the honest tradeoffs.
What platform do you build on?
Custom HTML / Astro for most builds (fast, no plugin bloat). Webflow when you need owner self-edit. WordPress only if you have an existing footprint we can't migrate cleanly.
Will I lose my SEO rankings during the transition?
No. We map every URL, run 301 redirects on every page, preserve schema and metadata. Most clients see ranking holds or slight gains in the first 30 days post-launch.
How fast will I see results from the new site?
Site-level changes (faster load, clearer conversion path) typically reflect in lead volume within 2–4 weeks. SEO improvements compound starting month 3.
How will I know it's working?
Single weekly report — site speed, conversion rate, lead volume, search position. Plus a monthly call to review the numbers and decide what to push harder on.
Want one?

Free 30-minute website audit.

Send us your URL. In 30 minutes we'll show you the leaks — speed scores, conversion path gaps, schema audit, mobile usability. No obligation, no pitch deck. You walk away with a written punch list whether you hire us or not.

See sites we've built →